Sunmagic Juices is launching a freshly-squeezed range of premium juices under a new brand, The Village Press, as it taps into the growing consumer trend for healthier soft drinks.

The brand name The Village Press takes inspiration from the village of Headcorn in which the 100% freshly squeezed juice has been made since 2001.

The Village Press range is available now and consists of Freshly Squeezed Orange Juice, Cloudy Pressed Apple Juice and Still Lemonade. 

The 1 litre range will be the first to go live, launching into retail from mid-July. The 250ml range will follow soon after.

The label features scenes of the history of the village of Headcorn, Kent, such as the train line which historically passed across the land on which The Village Press is now made, the windmill and the black-and-white timber-framed houses which are prominent in the Village.

Andy Leslie, managing director of Sunmagic Juices, said: “We are delighted to be launching The Village Press range of freshly squeezed juices. The 100% Freshly Squeezed Orange Juice uses the finest, juiciest oranges available, which are expertly sourced and checked daily to ensure a perfect blend every time.”

The Village Press joins a group of other premium brands owned by Multiple Marketing, including Eat Natural, the healthy snack bar business. The group also includes juice brand Sunmagic which includes a wide range of juices, juice drinks and smoothies along with the Hydra brand, the fast growing school-compliant drinks range comprising of still and sparkling ranges catering for children of all ages.