Westons Cider is launching new TV advertising for Stowford Press today (25 May) as part of the biggest marketing package ever put behind the brand.
‘The Wonderfulness of Local’ campaign highlights the premium quality of Stowford Press cider, exemplified by the locally-sourced apples used to create every pint. It features comedian Ellie Taylor and adventurer Alastair Humphreys exploring the glorious countryside around Westons’ cider mill in Much Marcle, Herefordshire.
TV advertising will be supported by a programme of high-profile sponsorships, consumer PR, in-store customer marketing, blogger activation and social media activity.
Brand manager Holly Chadwick said: “The key objective of our TV creative was to tap into a brand truth that had the ability to engage consumers emotionally.
“Within this, we know our consumers value premium, local ingredients and provenance, and are actively seeking out experiences over material things.”
“This drove our thinking around the new TV advert. Through the new creative we wanted to find an entertaining and engaging way to communicate the fact that unlike some other ciders, all of the apples used in Stowford Press are grown within just 50 miles of our cider mill.”
The TV ad, which has been produced in 60”, 30” and 10” edits, will premier during Channel 4 and ITV’s prime time Friday night schedules, to be followed by a 10-week campaign which adds further channels including Sky Media and BT Sport and will deliver significant national coverage for the brand.