Storck UK is introducing a 25% extra value pack on its standard Toffifee box, to help independent retailers drive sales of boxed chocolate.
Toffifee is made using hazelnut, caramel, nougat cream and a drop of dark chocolate. Storck UK believes the new packs could double the rate of sales in some stores.
With casual boxed chocolate sales worth £286m in the UK and experiencing +7.6% growth (IRI Aztec Data Total Market – 52 w/e 28.01.18), the promotion is designed to encourage store owners to capitalise on this trend.
Andy Mutton, managing director of Storck UK, owners of the Toffifee brand, said: “The packs are a great way of capitalising on a market which is already in growth. It’s a bonus for retailers, boosting their sales and a brilliant offer to shoppers who are receiving 25% extra free product in every pack to share with friends and loved ones. As a brand with an army of loyal fans, we know the promotion will only bring further success.”
The new Toffifee 25% Extra Free promotional packs are available now for a limited time only (rrp £1.43).