Cadbury’s Chocolate Eclairs are being given a packaging facelift with a swirling caramel and purple design.
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
As sharing occasions continue to rise, Cadbury is adding another offering to the mix with the launch of Twirl Bites
The campaign includes TV, social media and an on-pack promotion.
The campaign wants consumers to stop sleep-shopping in the snack aisle.
Lindt & Sprüngli has entered the hot drinks market with Lindt Hot Chocolate.
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