Scottish & Newcastle is backing its new Foster's Twist bottled lager with a national TV campaign that reinforces its laid-back positioning.
The ad features a guy relaxing on a sofa in a beach bar. As he rises to get more drinks it becomes clear
he is walking at a 'laid-back' 45° angle.
Foster's Twist, which is made with citrus hops, is targeted at drinkers aged 22-28 who want a refreshing alternative to standard lager.
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