INBEV UK has introduced new packaging for Stella Artois to boost the on-shelf appeal of the brand.
● The company says the contemporary look emphasises the craftsmanship, quality and heritage of the brand, while communicating its premium positioning to shoppers. The design is being phased in across all off-trade SKUs – including cans, bottles and the full range of bulk packs – from this month.
● On the new packaging the Stella Artois logo is emphasised with a new cut-out style to generate higher brand impact.
● In Bev says the design achieved excellent results in terms of shelf standout and purchase intent during independent consumer research.
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