Percol Coffee has invested £500,000 in a new marketing campaign that will give thousands of households the chance to claim a complimentary jar of coffee. The Percol Streets Ahead campaign will allow consumers to go online and nominate their street to take part in the sampling initiative. It will be supported by PR, social media, in-store promotions and on-pack activity, and is expected to reach more than 10 million consumers. It will run until the end of the year.
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