Sterling Dual capsules range extended

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The UK’s No.1 capsule brand (Nielsen Market Track Nov 17), Sterling Dual, has extended its range with the addition of two new products, Sterling Dual Superkings 20 and Sterling Dual Double Capsule King Size 20.

Having grown by almost 2% in the last year (Nielsen Market Track Nov 17), JTI’s two new Sterling Dual offerings tap into a growing segment which now makes up 13% of total RMC sales in the UK (Nielsen Market Track Nov 17). The products are available now in wholesale and from the 22nd January in all channels.

With an introductory RRP of £8.30 (vs Sterling Dual, RRP £8.65), the new Sterling Dual SK 20 offers existing adult smokers extra value and extra length. With the same great capsule experience, the new extension will help retailers become a destination store for the 4 in 10 adult existing smokers that choose Superkings (Nielsen Market Track Nov 17).

Delivering double the taste, the new Sterling Dual Double Capsule KS has two flavours; peppermint and spearmint. Priced at the same RRP (£8.65) as the Sterling Dual Capsule King Size, the new product enables existing smokers to create a variety of smoking experiences in just one cigarette.

Stephane Berset, head of marketing UK at JTI, said: “With a number of new launches in the pipeline for JTI, we are continuing to invest in our successful brands to provide retailers with profit driving products. The capsule value segment has grown considerably in the last year, and we’re excited to provide retailers with innovative new products to take advantage of these expanding markets.”

JTI’s sales force will support the launches with merchandising and product advice to ensure retailers understand the importance of pricing competitively, maintaining availability, and training staff to be knowledgeable about the category.

 

 

 

Readers' comments (7)

  • Hi,
    I have been smoking Sterling Dual for many years now and recently noticed the packs which state 'Sterling Dual Capsule' taste nothing like the original Sterling Dual.
    A friend told me that the 'capsule' ones are fake which I wasn't sure if that was true. Due to the different tastes and being labelled differently, I wanted a little bit of clarity on the subject. Any ideas?

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  • no

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  • Dont understand the sterlung double dual works which button is peppermint and spermint

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  • Hi Heather,
    I am replying to your comment about the capsules in the Sterling Double Capsule cigarette, and you said that you didn't know which capsule was sparemint and which one was peppermint. I saw on a photo of the Sterling Dual Double Capsule and the top one is Sparemint and the bottom one is Peppermint. Hope that works out for you.

    Along with your comment, Lucy, about you saying that you feel as if the new Sterling Dual Capsule is fake, those cigarette's aren't fake, its just a name change so people know that the product that people are buying are Sterling Dual itself, but I must agree with you when you said the taste has changed, I do agree as they do not taste like the original Sterling Dual cigarettes they use to sell before the introduction of plain packaging last year.

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  • What are the new 'star edition'

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  • These Star Editions seem to be the only ones being sold and all they are is a star shaped hole throughout the filter. They have given my the worst throat pain that I have never had after a cigarette before.

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  • Mmmh minty cancer

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