Sterling Dual capsules range extended

The UK’s No.1 capsule brand (Nielsen Market Track Nov 17), Sterling Dual, has expanded its range with the addition of two new products, Sterling Dual Superkings 20 and Sterling Dual Double Capsule King Size 20.

Having grown by almost 2% in the last year (Nielsen Market Track Nov 17), JTI’s two new Sterling Dual offerings tap into a growing segment which now makes up 13% of total RMC sales in the UK (Nielsen Market Track Nov 17). The products are available now in wholesale and from the 22^nd January in all channels.

With an introductory RRP of £8.30 (vs Sterling Dual, RRP £8.65), the new Sterling Dual SK 20 offers existing adult smokers extra value and extra length. With the same great capsule experience, the new extension will help retailers become a destination store for the 4 in 10 adult existing smokers that choose Superkings (Nielsen Market Track Nov 17).

Delivering double the taste, the new Sterling Dual Double Capsule KS has two flavours; peppermint and spearmint. Priced at the same RRP (£8.65) as the Sterling Dual Capsule King Size, the new product enables existing smokers to create a variety of smoking experiences in just one cigarette.

Stephane Berset, head of marketing UK at JTI, said: “With a number of new launches in the pipeline for JTI, we are continuing to invest in our successful brands to provide retailers with profit driving products. The capsule value segment has grown considerably in the last year, and we’re excited to provide retailers with innovative new products to take advantage of these expanding markets.”

JTI’s sales force will support the launches with merchandising and product advice to ensure retailers understand the importance of pricing competitively, maintaining availability, and training staff to be knowledgeable about the category.