Spar has revealed a new look for its own label energy drink range, Blue Bear.
The refreshed look is designed to cement it’s status as a “must-stock, standout player in the own label energy drinks market”, said the convenience retailer.
Spar’s own label team said the refresh reflects changing shopper habits and a category that shows ”no sign of slowing down”.
It has also added two new flavours to the Blue Bear line-up. Berry Burst Energy Drink delivers a “punchy, fruity hit with big flavour”, while Tropic Surge Zero Energy Drink offers a “tropical twist with zero sugar and zero compromise”.
The new lines join Blue Bear Energy Drink and Blue Bear NAS Energy Drink.
The 250ml cans are available in 75p PMP and non-pricemarked packs to give retailers the flexibility to tailor pricing to their local shopper base, said Spar.
“We’re absolutely delighted to unveil the all-new Blue Bear rebrand. Inspired by the tremendous success of the range, we’re setting our sights on establishing Blue Bear as a true icon in the category. This daring, vibrant design is guaranteed to captivate our loyal fans while also welcoming a wave of new shoppers to the category and to our incredible brand,” said Katie Breadmore, product manager at Spar UK.
“All these changes, along with keeping our pricing clear and competitive, will help entice even more shoppers into our own label range, boosting sales and profit for our retailers.”
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