Soreen has expanded its range of convenience snacks with the rollout of its new vegan banana loaf bar: an individually wrapped snack-sized version of the brand’s banana malt loaf.
Available in selected Tesco stores now with plans to launch into c-stores later this year, the bar (rrp £1) is vegan approved and contains 135 calories, with 32% less sugar and 58% less fat than an average snack bar.
Bethan Brown, marketing director at Soreen, commented: “The launch of this new flavour follows the success in sales and consumer demand of our malt loaf bars, a healthy snack and source of energy that are widely available in meal deals, so are particularly favoured amongst our pre-family and millennial consumers as a tasty lunchtime treat.
“Given the rising popularity of Soreen bars, fuelling sporting adventures, this was our obvious flavour choice when making the decision to expand the range. Plus, we know how much banana as a flavour is loved amongst our Soreen fans.”
Brown added: “We’ve been proud to be official suppliers to some of the UK’s greatest sporting events this year including, The London Marathon, The Manchester Marathon, Half Marathon and 10k, Tour de Yorkshire, Tour de Manc, and we will also be fuelling riders all the way to the finish in our home town of Manchester at the Tour of Britain this weekend.”
Mark Simester, managing director at Soreen, said: “Consumption of Soreen is expandable, meaning consumers enjoy adding different formats and flavours to their repertoire. Infact due to its distinctiveness, adding variety and choice to the range is helping to drive growth of the fruited category.”