Soreen is gearing up for summer with an on-pack promotion offering shoppers the chance to win money off new bikes every day.
The promotion is supported by bike manufacturer Lapierre and is designed to get Soreen shoppers more active by improving access to bikes.
Featured on the majority of Soreen packs now, the promotion will give purchasers the opportunity to win £50 off a Lapierre adult bike, or 10% off a kid’s bike, valid online and in-store from ‘The Edge’ range.
A winner will be drawn every day over a three-month period.
Soreen md Mark Simester said: “Millions of Brits are physically inactive, and the importance of a healthy lifestyle has never been more prominent.
“We’re not only committed to fuelling cyclists and families in a healthy way through nutrition, but we are also invested in people’s general wellbeing and lifestyle.
“That’s why we launched the Soreen Cycle Project last year as we wanted to encourage more people to get active, to get on their bike and remove some of the barriers to cycling.”