Smint is switching up its offering this year to support Breast Cancer Care once again.
Taking over from Smint Strawberry Mix, the brand has taken the decision to support the charity through one of its fastest growing products, the Strawberry XXL Smint Tin. Available now throughout Breast Cancer Awareness Month this October, and will continue to be on sale to further support the cause for the foreseeable future.
The partnership between Smint and Breast Cancer Care is now in its seventh year and is on target to raise over £150,000 for the charity by March 2018.
The Strawberry XXL Tin will help retailers to increase sales and drive awareness of the partnership even further, with 5p from every purchase going to Breast Cancer Care, and further complement Smint’s range of iconic dispensers. The dazzling red XXL tin delivers an increase in volume and size of individual mints (50 per pack) and draws upon the continued growth of tins at +29 YOY (+29% YOY (IRI September MAT YOY).