This August, Wrigley is extending its seasonal range to five spooky Halloween SKUs.
Following a successful trial in Tesco last year, Wrigley is excited to launch their SkittlesFruits and Sours Tubs across all grocery, Independents, Symbol groups and RTM customers.
The new tubs offer great value for money with an RRP of £5, and are ideal for trick or treaters containing 29 individual 26g packs of Skittles Fruits and Skittles Crazy Sours.
To support the new tubs, Skittles will be taking consumers back to the dark side for the third year running. Containing five frightening flavours: forbidden fruit, midnight lime, blood orange, pomegranate and dark berry.
Skittles Darkside is again available in a pouch format, and new for this year, as funsize. Starburst features in the seasonal range too, with its creepy ‘Trick or Treat’ limited edition sharing bags giving consumers a tense surprise when they taste one of the sweet or sour edition flavours, including apple, orange & raspberry. The pouch formats and sharing bags are ideal for consumers looking to host their own spooktacular parties.
Halloween provides a fantastic opportunity for retailers to drive their confectionery sales. The category becomes even more relevant to shoppers during this holiday season with 2.5 million more households buying into the category vs previous 6 weeks (Nielsen Total Coverage 2016). The limited edition range will be available for 3 months and run alongside the Skittles Fruits Funsize available to buy throughout the year.
Dan Newell, Wrigley Confections marketing manager, said: “It’s so important that retailers get stocked up for Halloween. Skittles Fruits Funsize was the No.1 contributor to Total Confectionery Funsize growth during Halloween 2016 and we are expecting it to be even bigger this year (Nielsen Scantrack, Total Coverage NCC). We are excited to have expanded our range this year and will be giving retailers everything they need to enhance in store theatre”
To support retailers and bring seasonal products front of mind for shoppers, Wrigley has created a bespoke suite of Halloween themed POS including dedicated cardboard units and clipstrips. For more information on Skittles and Starburst, or to request point of sale material for your store, retailers can arrange a visit from their local Wrigley representative by calling 01752 752 094 or visiting www.wrigley.com/uk.