Simple, the Unilever brand, is extending its ‘Kind to Skin’ portfolio with the launch of two new variants, hydrating cleansing oil and dual effect eye make-up remover.
Available to the convenience channel now, the NPD will be supported by a combined £2.5m integrated marketing campaign. The new additions are the latest additions to Simple’s skin care offering and aim to bring premium formulas and formats to the mass market, tapping into consumer demand for products with natural oils.
Simple hydrating cleansing oil (125ml, RRP £6.99) is made using only natural oils and enriched with vitamin A and E, the new addition has been designed to dissolve make-up with ease, deeply cleanse pores and leave consumers’ skin incredibly soft and hydrated, with no greasy residue.
Simple dual effect eye make-up remover (125ml, RRP £3.99) is made from a bi-phase formula of vitamin water and cleansing oil. Once shaken, the formula removes even waterproof mascara and long-lasting liner whilst conditioning eye lashes.
Edoardo Briola, brand manager for Simple at Unilever UK, said: “We know that consumers are often left with tight, irritated skin after removing their make-up, which is why our new Simple hydrating cleansing oil and dual effect eye make-up remover have been designed to leave even the most sensitive skin feeling soft and nourished.
“Oils are extremely popular in markets such as hair and body, where they are seeing a 15.9% growth and the new products from Simple aim to tap into this popularity and introduce it to the facial skincare market at an affordable price.”