Sheppy’s is launching its new Low Alcohol Classic Cider (0.5% ABV).

Low alcohol sector sales grew by nearly 30% last year. The sector is set to be worth £300 million within ten years and will account for 5% of the beer and cider market. With only , this traditional, classic cider remains true to Sheppy’s cider making heritage and methods with a lower alcohol content to meet today’s changing consumer lifestyle choice.

Sheppy’s Low Alcohol Classic Cider (rrp £1.30 per 500ml bottle) has all the same flavour profile of their traditional cider, but with less alcohol. It is made with a blend of Somerset traditional and dessert cider apples.

David Sheppy said: “We spotted the growing trend for low alcohol as consumers’ lifestyle choices are changing. People like to enjoy a drink or two but are looking for options with lower alcohol - that still taste great and are made well.

“Our new cider offers all our craft credentials; flavour and excellent quality, with a lower ABV. I have spent a lot of time perfecting this recipe to ensure that it stays true to our traditional craft cider roots. The team are thrilled with the result and are looking forward to sharing it with visitors at Imbibe Live!”