Snack brand Seabrook has unveiled a new creative campaign, Bags of Northern Soul.
The new campaign marks a significant new creative direction for the brand - “Bags of Northern Soul” stakes out challenger territory for Seabrook, built to accelerate its nationwide growth, both within and beyond its Northern heartland.
At the heart of the hero film is Seabrook’s potato character, who arrives at just the right moment to turn an everyday crisis of confidence into a celebration of self-belief, brilliantly embodying the Northern Soul platform with deadpan humour and infectious optimism.
The launch campaign runs across TV, paid social, radio, out-of-home, and in store activation.
Group marketing director, Claire Hooper said: “As a challenger brand, we have reported brand growth year-on-year in difficult market conditions. Taking the next step on Seabrook’s exciting journey, we wanted a longer-term creative platform that would resonate with shoppers new and old and provide us with the freedom to explore, amplify and develop the narrative as we continue to build our brand.
“We can’t wait to hear feedback from our retail partners and consumers as we launch the new campaign across TV, social, radio, out of home and in store, from 20 May.”
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