After their 3-2 victory against Mexico last night (or early this morning) England’s quarter-final match against Norway on Saturday (11 July) looks set to generate an additional £385.5m for the UK economy, according to the latest predictions from the VoucherCodes website.
The discount site forecasts 24.1m people will tune into the match, seeing increased spending across the retail and hospitality sectors.
The retail sector will benefit from England making it to the quarter-finals, the site predicted, with sales for the one match predicted to reach £280.3m. As most fans will have already stocked up on decorations, electricals, garden furniture and merch earlier in the tournament, the largest share of spend will go on food and drink (£191.6m), it added.
Looking at the tournament stage as a whole, British businesses can expect to enjoy a boost of £493.6m across the four quarter-final games. A healthy £355.5m is set to be spent at retail stores, the data suggested. This accounts for just a small portion of the £3.8bn forecasted to be spent across the whole World Cup tournament.
Moji Oshisanya, chief commercial officer, said: “As England progress through the World Cup tournament, consumers are becoming much more liberal with their spending, treating themselves to watch parties and trips to pubs.
”This is great news for both retailers and hospitality venues who will already be riding high off the back of a heatwave sales boost.”
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