Rustlers is unveiling the latest phase in its £2.5m brand support programme by running its award-winning ’What A Time To Be Alive’ TV advert across the North of England.
TV advertising will run until the end of May on ITV and Channel 4, supported by 30 second video on demand (VOD) commercials on ITV and 4oD. A heavyweight six-sheet poster campaign will also run across key stores.
The campaign will target Rustlers’ core target audience of 16 to 24-year-olds and housewives with children. It will be seen nine times by 77% of adults in the north, reaching 3.2 million 16 to 24-year-olds.
Adrian Lawlor, Kepak Convenience Foods’ marketing and business development director, said: “We know the TV campaign generates significant sales uplifts. When it was screened in the north and Scotland in November, sales of Rustlers grew in the advertised areas by double the national average, so our clear call to action is ‘stock up now’.”
The TV campaign leads the brand’s re-positioning to enhance Rustlers’ quality credentials by placing its flame-grilled cooking process at the heart of its brand identity and communications.