Robinsons Ready To Drink (RTD) will once again be giving 112 consumers the chance to win a pair of tickets to The Hundred cricket competition every two weeks via a QR code on-pack, as well as a £20 voucher to spend on food and drink on the day.
The brand is in its second year of a three-year partnership as the official soft drinks partner for The Hundred cricket competition. After a successful competition last year, which saw more than 500,000 tickets sold, and reached over 16 million people via broadcast, this year’s event is taking place from 1st to 27th August.
Robinsons RTD will be supporting The Hundred partnership through disruptive point of sale (POS), digital, and in-store activations. It will also include in-ground advertising - alongside other branded partners - during the tournament. The on-pack promotion and in-store activations will support retailers in driving sales this summer, particularly in and around sporting events.
Juice drinks are the seventh biggest category in single serve drinks growing +16% YOY (Nielsen) and since launching in June 2021, Robinsons ready to drink is the fastest growing juice drink in the category, now worth £16.5m retail sales value, +153% growth moving annual total (ibid). The Hundred cricket competition partnership furthers Britvic’s focus on Healthier People philosophy as it continues to encourage consumers to make healthier choices and live healthier lives.
The Robinsons ready to drink range is available across grocery, convenience, and foodservice channels, in Blackberry & Blueberry; Raspberry & Apple; and Peach & Mango in £1.09 price-marked packs.
No comments yet