Kellogg’s has launched a new retailer competition, Snacks of Cash, giving independent and symbol retailers the chance to win a £10,000 cash prize as well as weekly stock prizes.

The brand’s latest retailer incentive is designed to help store owners take advantage of demand in the single serve snacks category.

To enter the competition, retailers must purchase four cases of Pringles snack cans or Kellogg’s ‘better for you’ snack bars, including PMP’s, and text a photo of their invoice to 66222 to be automatically entered into the random prize draw.

Chris Bates, impulse sales director for Kellogg’s, said: “As part of our commitment to the category, we are bringing innovation to the single serve snacks impulse channel, while rewarding retailers who are working hard to address the needs of shoppers.

“Not only is this a brilliant opportunity for independent and symbol retailers to win a £10,000 cash prize but the first 1,000 entrants will receive free stock from the Kellogg’s ’better for you’ snacks range. We’ll also have weekly winners until November, so there’s plenty of opportunities to grab some extra stock.”

Products included in the competition include: Pringles snack cans (40g and 70g), Special K and Special K Protein bars, Rice Krispies Squares, Nutri-Grain bars, Cereal and Milk bars, Nuts and More and Crunchy Nut bars.

The first retailer to receive £10,000 for their store will be announced in November and weekly winners of 10 x cases of Pringles snack cans and Kellogg’s ‘better for you’ snacks will be announced throughout the competition.