Red Bull Category Tool

Red Bull has created a digital advice platform The Soft Drinks Category Tool in partnership with Bestway Wholesale. 

The firm claims that the online platform is quick and easy to use and takes retailers through a simple step-by-step consultancy process, first asking for the store’s geographic location, followed by the chiller size – either via pre-suggested measurements or bespoke entry, followed by submitting the number of facings per branded SKU. The tool then calculates the best SKU ratio, delivering a personalised, downloadable planogram.

The tool is available to stores within England, Wales and Scotland and aims to help retailers remove soft drinks from their chillers that aren’t performing as well in the store’s local area, and replace with more popular SKUs to maximise profit and sales by advising which facings should be decreased or upweighted. The tool also allows retailers to simply access the suggested replacement SKUs through Bestway online, delivering a seamless purchasing transaction from start to finish.

In addition to offering bespoke ranging advice, the platform offers category insight and information, via a downloadable education resource: ‘Three Steps to Sale Success’.

The Soft Drinks Category Tool will roll out across additional wholesale partners across 2021.