Nutritious snack brand, Real Handful, has unveiled two new flavours plus a bold new packaging design across its full range of innovative trail mix.
The new additions; Mint Choc Chipper and Blackcurrant Blast, build the portfolio up to six sku’s.
The full product portfolio has also been redeveloped in response to the latest consumer trends. Not only is the entire trail mix range now vegan friendly but the level of nuts and seeds in each product has been increased by up to 40%, with two of the mixes now classified as a source of protein. In addition, a number of the products are now free from refined sugars.
Launched to market by Joe Taylor in 2016, Real Handful has the principles of Unruly Flavour and Natural Nutrition at its core. It aims to shake up the healthier snacking category through its innovative flavour combinations and natural fruit infusions, whilst offering products that are packed with naturally nutritious ingredients like fruits, nuts, seeds and grains.
Joe Taylor, founder at Real Handful, said: “We launched Real Handful with the mission to make everyday healthier snacking simple, fun and most importantly delicious. We know consumers are always on the lookout for healthy alternatives that don’t compromise on taste and so are excited to roll out our new and improved flavours. We’re also particularly proud of our new packaging with its bold and playful illustrative style. For us, snacks don’t have to play by the rules or be either ‘good’ or ‘bad’, they can instead taste awesome and be nutritious at the same time.”
Available now, the Real Handful line up comprises Espress So & So, Blackcurrant Blast, Go Go Goji Berry, Blood Orange Burst, Mint Choc Chipper and Strawberry Stomp (rrp £1-£1.40).