Rayburn Trading is launching a range of Jelly Belly-inspired fragrances and candles.
The release of the new scent collection follows an exclusive licensing deal between the wholesaler and the American candy brand.
Russell Goldman buying director at Rayburn Trading, said: “The Jelly Belly licence is a major coup for Rayburn Trading. With its iconic packaging, sense of nostalgia and huge range of flavours, it’s one of the most popular and fun confectionery brands in the UK.
“We’ve been working with well-known household and confectionery brands for the past 60 years, so this was an opportunity for us to put our knowledge and experience to the test and develop the Jelly Belly brand within the home fragrance market.
“With consumers demanding new and interesting scents to fill their homes, it’s been a long journey researching and testing fragrances to ensure that we have the best on the market.”
The range includes 45 different product lines such as ‘Mini Me’ candles, air freshener gels, microfibre cloths and wax melts
Rayburn has developed 11 Jelly Belly inspired fragrances including flavours like French Vanilla, Raspberry Crème Brûlée, Strawberry Shortcake, Toasted Marshmallow and Tutti-Frutti.
The Jelly Belly scent collection is available now from the Rayburn Trading website.