Propercorn, the UK’s number one premium popcorn brand (IRI Total Market Value Sales, 52 w/e 31 March 2018) is introducing a chocolate flavour to its award-winning collection this spring.

Available now  (RRP 0.80 and £1.59), the new sku aims to continue to drive the growing popcorn category.

With 94% of 25-35 year olds snacking on chocolate every week (Harris Interactive), it continues to be one of the nation’s most popular flavour profiles. Propercorn has reimagined the traditional confectionery favourite to provide the satisfaction of chocolate whilst delivering to the increasing consumer demand for healthier snacks. Propercorn’s blend of Fairtrade, Peruvian cocoa, whole milk, Demerara and sea salt, contains just 126 calories per serving and less than half the sugar of a traditional chocolate bar.

Cassandra Stavrou, Propercorn co-founder, said: “The universal love of chocolate makes this one of our most exciting launches yet. Popcorn continues to be the fastest growing category within crisps, snacks and nuts, and combining it with best-loved flavours like chocolate, will ensure that we continue to introduce more people to it as an everyday snack. After months of tasting and tweaking, we’re very proud to have created a healthier, Fairtrade product and one which genuinely satisfies the sweet-toothed among us.”