Pringles Xmas Turkey and Pigs in Blankets flavours are returning to stores this autumn. The range will also receive a new gift wrap can design, with an on-pack gift tag for consumers to personalise.
Rebecca Worthington, senior brand manager for Pringles UK & ROI said: “18% of shoppers would like to see more limited edition Christmas products to help them with their food and grocery shopping over the festive period.” (IGD Shopper Research, Base w/e 18 November 2016)
“Our festive flavours are incremental to the category and that’s why Pringles has brought the limited edition flavours back for 2017, due to popular demand as we know consumers love them.”
The Christmas themed packs will also appear on the top four skus in the Pringles portfolio; Original, Sour Cream & Onion, Salt & Vinegar and Texas BBQ Sauce.
The company is encouraging consumers on social media to share a picture of their festive cans for a chance to win a variety of prizes, using the hastag #GetTogether.
Pringles is supporting the Christmas activity with a full marketing campaign, which includes store experiential and a four week TV campaign.
The festive range of Pringles crisps will be available from mid-October (rrp £2.79).