Pringles is launching a nationwide digital out-of-home (OOH) campaign to encourage participation in its on-pack promotion “Take a Bite and Win a Flight”.

To enter, shoppers must snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a European destination.

The month-long promotion, running until April 16, gives consumers the chance to win a trip every hour for the duration of the campaign. The OOH activity is designed to encourage shoppers to participate in the promotion.