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Pringles is turning up the heat this winter by bolstering its portfolio of flavours, with the launch of Flame Grilled Steak.

The latest addition will launch as a convenience channel exclusive, available as a pricemarked pack (PMP) designed to help retailers boost their on-the-go snacking and drive impulse purchases.

The Flame Grilled Steak flavour combines the Pringles crunch and flame-kissed steak flavour consumers crave. Steak is a sought-after snack flavour within the convenience channel, evidenced by its strong performance in the Singles segment, with brands like McCoys and Walkers Max seeing success. However, within the large sharing segment there is significant untapped headroom.

Hannah Fearnley, head of route to market at Kellanova, said: “Steak is a massive flavour opportunity that’s proven to resonate so strongly amongst consumers. Given our growth in the large sharing sector, we’re uniquely positioned to deliver this opportunity and reinvigorate the snacking aisle.

“We’re confident this new launch will spark excitement, as well as bolster impulse sales via our compelling PMP offering, giving both consumers and retailers another reason to engage with the brand.”

The launch will be supported with striking in-depot POS designed to drive awareness and encourage trial, complemented by wholesaler activation packages for additional amplification.