Pot Noodle, the UK’s number one Instant Hot Snack brand (Nielsen, May 2018), is bringing back its popular Pot Rice range after 15 years, supported by a £1million marketing investment and a dedicated #BringBackPotRice social media campaign this summer.
Available now, new Pot Rice comprises Vegetable Curry, Chicken Teriyaki and Chicken Risotto variants, which have been inspired by popular recipes from India, Japan and Italy.
Andre Burger, VP for Foods at Unilever UK, said: “Mealtimes have very much evolved from the traditional sit-down dinner. We know lifestyles are busier than ever and eating habits are becoming more fragmented due to shifts in culture, demographics, who we live with and how we spend our time and this is reflective of the growing demand for convenient hot snacks (Neilsen w/e 24.03.18).
“Consumers are also looking for variety, so we are bringing back the Pot Rice range with new and improved recipes to please our loyal fans who have taken to social media to campaign for its return, after a 15-year hiatus. We expect the launch will further enable retailers to capitalise on the fast-growing instant hot snack category.”
Pot Rice Vegetable Curry (87g), Chicken Teriyaki (81g) and Chicken Risotto (75g) are RRP £1.39 each with a suggested promotional price of £1.