This July sees Poppets launching £1 pricemarked packs (PMPs) for three of its best-selling variants – Original Toffee, Salted Caramel Fudge and Mix Ups.
The brand is growing in value by more than 72% year on year and is now worth £6.5m (Kantar).
Russell Tanner, marketing director at Valeo Snackfoods, said: “We know that PMPs are set to be more important than ever in the coming months with the cost of living crisis, and we anticipate that the market for affordable treats is set to continue post lockdown.
“Offering consumers the products they love at a more affordable price given current economic pressures is something we’re very keen to do. The £1 price point is critical for consumers looking for an indulgent but affordable treat.”
Poppets Salted Caramel Fudge and Mix Ups SKUs launched in the Poppets pouch range last year and have already established themselves as favourites in the range. The Mix Ups pouch, which was a finalist in The Grocer New Product Awards 2021, includes toffee, salted caramel, malty crunch and chocolate balls.
Poppets is the latest brand from Valeo Snackfoods to offer PMPs, following on from Whamtastics, Wham Spaceballs, Fruit Salad Creations, Fruit Salad Softies, Dip Dab Softies, Refreshers Softies and Fox’s.