With the popcorn segment in the UK tripling in size over the past five years (Nielsen Scantrack, 2017), Pop Works & Company is aiming to ignite sales further with the launch of new ‘Glazed & Glory’ and ‘Drizzled Delights’ variants.
The newcomers are set to tap into the ‘Sweet Treat’ and ‘Pure Indulgence’ occasions, which are fast-growing sectors in the popcorn segment.
Available now across grocery and convenience channels, the line-up includes three flavours for Glazed & Glory which are; Strawberry Cheesecake, Sticky Toffee Pudding and Toffee Apple and three for Drizzled Delights, which are; Milk Chocolate & Caramel, Dark & Milk Chocolate and Dark Chocolate & Orange.
In the last year, 25% of the growth in the popcorn segment came from new products, with Pop Works & Company contributing to almost half of this (Nielsen Scantrack, w.e. 29.04.17), but the brand doesn’t plan to stop there. These new and delicious flavours will attract shoppers who are looking for a premium and indulgent option, perfectly placed for those ever-increasing sharing occasions.
Thomas Barkholt, marketing director at PepsiCo, said: “We’re committed to driving innovation into the market and delivering products which are able to provide a unique point of difference for shoppers and retailers. With these innovations we would like to showcase the brand’s commitment to pushing the boundaries to deliver an indulgent multi-sensory taste experience.
“Just as we do with all of our products, early stage sensory and consumer product insights have highlighted strong appeal for both Glazed & Glory and Drizzled Delights, so we’re confident that they will be a hit with shoppers in-store.”
The new packs have an RRP of £1.70 for Glazed & Glory and £2 for Drizzled Delights.