Pom Bear is set to return to TV screens this August with the Bare Bear Snack campaign.
Loved by 5m households across the UK, Pom-Bear is perfect for family snacking. The Bare Bear campaign will seek to build on this fan base, highlighting its free-from credentials.
The 20 second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours - in fact, they are completely naked.
With over 15% of the UK avoiding gluten, Pom-Bear is well positioned to tap into this market. What’s more, the playful tone of the advert not only highlights the free from benefits, but presents Pom-Bear as a fun snack brand.
The advert is part of a £1.7m TV and Digital campaign, which will reach households across the UK. This year marks the 3rd consecutive year that Pom-Bear will appear on our TV screens.
Last year’s campaign boosted sales for Pom-Bear by +8.5% in the weeks post the campaign – something the 2018 campaign will be looking to replicate.
Vijay Bhardwaj, head of marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”