McVitie’s Digestives has added an on-trend pink variety to its range - Pink Raspberry & Cream.
Supplied by pladis, the new variety is a limited edition, topped with a luscious raspberry and cream flavour coating, bringing together “nostalgic flavours in a fun, fruity and moreish bite,” it says.
Benazir Barlet-Batada, marketing director at pladis UK&I, said: “As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite.”
“We know consumers are currently enjoying nostalgic flavours across a wide range of food and drink products, and that isn’t just about recreating the past, it’s about rediscovering it in a way that feels new and exciting. Meanwhile, pink is also still trending as a popular colour across food and drink.”
McVitie’s Pink Raspberry & Cream Flavour Digestives carry an RRP of £2.35, with a pricemarked £2.25 version also available. They will be rolling out widely to wholesale depots and convenience stores from July.
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