Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced a refreshed packaging design for its Terea range, which is available now across grocery, convenience and wholesale channels.
The updated design will roll out across all 16 Terea variants in the UK, each crafted to deliver a consistent tobacco experience when used exclusively with IQOS Iluma.
With a clearer, more cohesive appearance, the new packaging promises to “make on-shelf navigation easier and strengthens Terea’s premium brand recognition,” PML said.
The refreshed design delivers a new look while keeping the same trusted taste. Retailers can confidently reassure customers popular variants such as Amber, Silver and Sienna remain completely unchanged in quality, taste and aroma.
“This refreshed design is yet another step forward in the brand’s evolution, combining familiarity with improved product navigation,” said Anthony Loinsard, head of IQOS, UK and Ireland at PML.
“Retailers can expect the same trusted quality and performance across the portfolio, but now with the added benefit of packaging that helps adult nicotine users easily find their favourites in stores.”
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