Pernod Ricard UK is encouraging retailers to get social this Christmas with a host of gifting options and a Twitter guide for the festive season.

Highlights from Pernod’s gifting range for Christmas 2015 include seasonal presentation makeovers for The Glenlivet Founder’s Reserve, Chivas Regal and Jameson. It also has premium seasonal gifting offerings for Martell and Havana Club as well as a sparkling selection of gift boxes for its Champagne range.

Fun activity for Malibu and Kahlua complete the line-up, including a free mug and Christmas jumper cosy for Malibu and posters for Kahlua.

The Twitter guide for retailers includes suggestions on how and what to Tweet, and even when to Tweet.

“We know Twitter will be a key platform for retailers to drive sales of premium drinks this Christmas, yet research suggests as few as one in five independent and symbol group retailers are geared up to exploit the potential of social media,” said off-trade channel director Chris Shead.