Perfectly Clear has become the first flavoured water to be certified by Halal Certification Europe (HCE).
Bottles of the zero sugar soft drink will bear the HCE logo in time for summer 2017, making it easy for consumers to quickly identify it as a Halal product.
HCE rigorously tested samples of Perfectly Clear, manufactured by Clearly Drinks, to confirm that the product complies with Islamic Shariah law, this included examination of the company’s Sunderland manufacturing facility.
Maurice Newton, commercial director at Clearly Drinks, said: “We want Perfectly Clear to meet the needs of a broad consumer audience, and it’s important to us that we can give Halal customers confidence in our product. Consumers need to be able to quickly select products that fit their requirements, and having the HCE logo on Perfectly Clear bottles will ensure they are easily identifiable as Halal.”