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Carlsberg Britvic has launched Pepsi Treats - a new zero sugar range aimed to help retailers recruit younger shoppers to the cola category.

The two new flavours - Strawberries ‘N’ Cream and Cream Soda - aim to tap into the growing thirst for flavoured cola.

The new variants are available in selected grocery, before rolling out to convenience and foodservice.

It follows the debut of Pepsi Electric and Pepsi Max Mango, positioning the brand “to be disruptive” and to “step boldly into the indulgence space”.

Ben Parker VP Sales – Off Trade, Carlsberg Britvic, said: “Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.”

The range will be supported by POS materials and free case promotions, designed to create maximum visibility and excitement across channels.

The new flavours are available in 500ml PMPs & plain, multipacks of eight cans, 330ml cans, and 1.5 litres (Strawberries ‘N’ Cream only).