Panasonic is launching a Spider-Man themed battery promotion to coincide with the premier of Spiderman: Homecoming.
The packs offer consumers a chance to win themed prizes including a family trip to New York.
These are available in stores until December 31, 2017. The packs themselves feature images of Spider-Man and are also available as part of an extra-free batteries promotion.
To enter the competition, consumers can sign up at spiderman.panasonic-batteries.com. As part of the promotion.
Shoppers are encouraged to invite friends and family, via email or social media. The individual who encourages the most people to join will win a city trip to New York for four people. Runners-up will receive several fun Spider-Man: Homecoming merchandise.
The competition is supported by a wide range of POS materials to be used in stores in more than 30 European countries.
Tim Clark of Panasonic Energy UK said: “Previous film associations have successfully helped us to build brand equity and engagement with our core audience of families with children. I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack and at the point of sale, it will really drive sales in this highly impulsive category.”