Panasonic is launching a Spider-Man themed battery promotion to coincide with the premier of Spiderman: Homecoming.

The packs offer consumers a chance to win themed prizes including a family trip to New York.

These are available in stores until December 31, 2017. The packs themselves feature images of Spider-Man and are also available as part of an extra-free batteries promotion.

To enter the competition, consumers can sign up at As part of the promotion.

Shoppers are encouraged to invite friends and family, via email or social media. The individual who encourages the most people to join will win a city trip to New York for four people. Runners-up will receive several fun Spider-Man: Homecoming merchandise.

The competition is supported by a wide range of POS materials to be used in stores in more than 30 European countries.

Tim Clark of Panasonic Energy UK said: “Previous film associations have successfully helped us to build brand equity and engagement with our core audience of families with children. I am confident that by teaming up with such a recognised and popular franchise as Spider-Man, and featuring it on pack and at the point of sale, it will really drive sales in this highly impulsive category.”