In support of A Minecraft Movie due in April, Oreo has announced a raft of activity for the game’s army of fans.
The cookie brand has come together with the upcoming film, serving up Oreo’s most playful snacking experience to date, money-can’t-buy prizes.
Four special cookies have been released, each with a very special feature that allows the cookie faithful and moviegoers alike to enter a world of play. The cookies are embossed with symbols inspired by the film - the iconic Pickaxe, Crystal, Sword and Creeper.
But in the brand’s most playful gaming mechanic yet, fans can bite the cookie into a square and then scan the custom embossments to access a themed AR online experience, where players hunt for hidden elements from the film. There are also opportunities to win exclusive collaborative prizes.
Perrine Pierrard-Willaey, marketing director for Europe at Oreo, said: “Our mission is to bring more playfulness into the world, and our latest partnership with A Minecraft Movie is set to be our most playful collaboration yet - by paying homage to the blocks of Minecraft with our round cookie.”
No comments yet