Grace Foods is relaunching its Nurishment Extra drinks range with new packaging and reduced sugar.
The new packaging will improve on-shelf standout for the 310ml range which includes vanilla, chocolate, strawberry and banana flavours. In addition, the new packs feature a resealable lid, ideal for consumers who want to enjoy Nurishment Extra on the go.
In addition, the added sugar content has been reduced by up to 50%.
Available in outers of 12, new-look Nurishment Extra (rrp £1.09) will be introduced in November 2016 and will be backed by wide-ranging social media activity.
Nyree Chambers, Grace Foods UK’s head of marketing, said: “Research highlights that flavoured milk consumers are becoming more discerning. Taste and flavour remain very important to them and they will actively seek out products such as Nurishment Extra which provide a sense of indulgence and a treat as they go about their busy lives.
“A key part of Nurishment Extra’s broad shopper appeal is that it’s not just used to quench people’s thirst, but also to alleviate hunger and as a great-tasting source of additional nutrients. This allows for a range of ambient and chilled merchandising options in-store.”
Boosted with 14 vitamins and minerals, Nurishment Extra is one of 3 variants of Nurishment, the UK’s No. 1 vitamin enriched milk drink* which celebrates its 35th anniversary this year.