New limited edition bottle unveiled by Absolut

Absolut has revealed its latest limited-edition bottle.

Available from 1 February, the Absolut bottle features a unique woven fabric design that is a “re-imagined visual representation of the premium vodka brand’s attributes of creativity, culture and community, and embodies Absolut’s core belief that when diverse people mix and connect, they can form a stronger bond and drive progress”.

The new limited-edition 70cl bottle (RRP £21) is available now and will be supported by in-store activity including shippers, aisle flags and shelf barkers.

Liam Murphy, brand director at Pernod Ricard UK, said: “Championing each other’s differences has always been in our spirit and our new limited-edition design encapsulates the power of unity to show how mixing the world’s diverse threads together can break conventions and make us stronger. In celebration of the new bottle, we’re also excited to launch The Absolut Swap Shop to inspire people to mix their love of retail with ideas of progress and a better future, and make a statement about best fashion practices.”