Ginsters is launching its festive range on Wednesday October 26.
The range will include two festive limited edition sandwiches and a limited edition pasty.
Two of Ginsters most successful limited edition sandwiches will feature in the line-up; firstly the Festive Edition Christmas Cracker, a classic mix of turkey breast, sausage, stuffing and bacon with cranberry chutney which retails at £3.49 and the Festive Edition Cranberry, Wensleydale and Bacon which is a combination of crumbled Wensleydale cheese, cranberry, seasoned mayonnaise and sweetcure smoke flavoured bacon on malted grain bread, retailing at £2.99. Both sandwiches have been given fresh new packaging using a wintery Cornish landscape scene to reflect the recent successful Ginsters sandwich relaunch.
A firm favourite, the Ginsters Festive Edition Turkey & Bacon Pasty features new eye-catching packaging, resembling a tasty present. The pasty contains 100% British turkey and maple smoked cured bacon with cranberries, potato and onion in a creamy sauce made with Westcountry double cream, wrapped in light puff pastry (rrp £1.99).
Jo Hartop, head of communications at Ginsters said: ‘’Our consumers tell us they look forward to the launch of our festive line up every year. The festive Limited Editions are our most successful, delivering a high rate of sale so retailers should take advantage by stocking the products to boost their winter sales.’’
“As part of our commitment to supporting charitable initiatives, we will once again be making a donation to the Royal Voluntary Service from the sale of the festive limited edition Sandwiches and the Pasty. A 10p donation will be made for every festive product sold. Our donation will go towards helping the Royal Voluntary Service in their on-going support for lonely and isolated older people.”
Ginsters’ festive range will benefit from eye-catching POS support and will be available from 26 October, across impulse outlets.