Global Brands has unveiled a campaign for its Crooked brand, aiming to help consumers make ‘better’ drinking choices.

The new ‘It’s All Good!’ campaign focuses on highlighting the key attributes of craft alcoholic soda, such as being registered with the Vegan Society and containing no artificial colours or flavours.

Crooked Beverage Co offers consumers a malt-based beverage, low in sugar (less than 5g per 100ml), incorporating natural ingredients and fruit juice.

The drink flavours include; Mother Moon (4.7% abv), a peach and pomegranate mix; Midnight Stage (4.7% abv), which consists of blood orange and passionfruit; and Dayglo Skies (4.7% abv), a mix of raspberry and lime.

Global Brands brand manager Charlie Leaver said: “With consumer trends such as craft alcohol, sugar reduction and veganism on the rise, Crooked Beverage Co is the answer to a growing consumer need.

“As well as offering mindful consumers an alternative alcoholic beverage, we want to inspire consumers who are becoming ever more conscious about their diet and drinking habits to consider what goes into their drinks more.”

Available to One Stop, Spar and various independents on trade locations, all three Crooked flavours come in a 330ml recyclable can.