Coca Cola Enterprises Ltd (CCE) has introduced a new Apple and Sour Cherry variant to the Fanta brand.
Replacing Fanta Peach and Apricot, the new Apple and Sour Cherry variant will join the range this month.
The new Fanta Apple and Sour Cherry is available in a variety of pack formats including 330ml (59p pmp) and 6 x 330ml cans, as well as a 500ml bottle (£1 pmp also available) and 2L PET bottles.
The launch is supported by sampling, POS and a supporting outdoor media campaign. The introduction of the new flavour is also backed by a social media ‘share & win’ initiative, targeting potential shoppers.
Operational marketing director Caroline Cater said: “We remain committed to helping retailers to drive sales with new products that appeal to shoppers and Fanta Apple and Sour Cherry scored extremely well in consumer research.”