Blu 2024

Imperial Tobacco has launched a ‘new and improved’ blu bar 1000 device.

Rolling out into the independent and wholesale channels now, blu bar 1000 (rrp: £5.99) offers up to 1,000 puffs per device and features blu Flavour Tech mesh heater technology.

The redesigned casing on blu bar 1000 also means that the liquid level is visible through the translucent mouthpiece, making it much easier to see when the liquid is running low.

The new removable battery means users can twist, pop and release it, making it easy to safely dispose of the used battery at a local collection point. There is also a new security lock feature that ensures the blu bar 1000 device is fully protected when not in use.

The blu bar 1000 will initially launch in eight flavours, including Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix and Blueberry Cherry, with more due to launch in the Spring.

The launch of blu bar 1000 will be supported by promotions in selected wholesalers, retailer merchandise and a new look to the blu bar Knowledge Hub ( to drive awareness of blu bar 1000.

Consumer marketing director at Imperial Tobacco UK & Ireland Yawer Rasool said: “Demand for disposables has dominated the vape category in recent years, so much so that they’ve grown to account for an impressive 88% of vape sales. We expect this trend to continue shaping the category in 2024 and beyond. Our new blu bar 1000 is the perfect solution for retailers and wholesalers looking to capitalise on this growing sector.

“The new device offers an array of new features, including a higher puff count and unique flavour technology, providing an upgraded vaping experience with great tasting flavour that lasts longer – all from the well-known blu brand that consumers know and trust – making blu bar 1000 a must-stock product for any retailers or wholesalers looking to grow their vape sales.”