Absolut Vodka announces new sweet offering – Absolut Hunni.
Launching to the off-trade in April, the new honey flavoured vodka (RRP £22) is made exclusively with natural flavour and contains no added sugar.
According to the Mintel Flavour Tracker, honey has been identified as an emerging flavour profile in the UK market to watch out for in 2024.
Commercial director for Pernod Ricard UK Ian Peart said: “Absolut Hunni is our Queen Bee for 2024, providing Flavoured Vodka fans with a new and exciting flavour profile to sip and enjoy with friends either at home or in the On-Trade. This new addition to the Absolut range has been designed to be enjoyed with lemonade, making elevating at-home occasions super simple.
The launch of the new variant will be supported by a 360° marketing campaign, which includes media, influencer and PR campaigns, as well as in-store POS to drive visibility.
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