Hungry for a bite of the self-eat market, the firm has revealed a stocking bulging with early season goodies.

KitKat Santa

KitKat Santa is a novelty-shaped bar with a chocolate and wafer centre. It will be available in a 29g impulse format (rrp 65p), a five bar multipack (rrp £3) and a 66g bag of individually wrapped mini Santas (rrp £1). The new product will be brought to life with a £1m media campaign. The launch follows the successful introduction of Kitkat Bunny at Easter, which was the number two best-selling piece of innovation across the impulse category at Easter.

Aero Snowbubbles

Aero Dreamy Snowbubbles are round balls comprising half milk and half white shells with bubbly vanilla centres (80g, rrp £1). Aero has grown +26% in the last 12 months and +33.6% so far in 2020, to become the fastest growing confectionery brand in the top 20 (IRI Data to 16.05.20). It has also attracted two million more new consumers year-on-year (IRI Kantar 52 w/e 17/05/20). 

Milkybar Reindeer

Milkybar is also getting in on the Christmas cheer with a hollow white chocolate reindeer available in a 16g self eat format (rrp 65p), a 44g small gift or stocking filler (rrp £1.49) and an 88g gesture gift (rrp £2.49).

Dairy Box Christmas Collection

There is also a debut Christmas Collection from Dairy Box (388g, rrp £8), offering a range of seasonal flavours including gingerbread and Christmas pudding.

Nestle is adding a premium line to its Quality Street portfolio with Intrigue boxed chocolates available in two flavours: salted caramel Truffles and praline Truffles (rrp £5). A successful 2019 season saw Quality Street enjoy its third consecutive year of market share growth (IRI Kantar 52 w/e 29.12.2019), benefiting from a more chocolatey mix of sweets, a bright and colourful redesign and PR coverage which resulted in 243 million opportunities for consumers to see the brand. The firm is supporting the brand with a new ad campaign for 2020.

After Eight Tin

The After Eight Christmas tin (400g, rrp £6) will feature a new festive design. 

Last year’s Smarties Penguin is back for 2020 as are the ever popular Giant Tubes.

The Christmas line up also stars a range of advent calendars, including KitKat Santa (rrp £5) and Quality Street featuring a new festive street design (rrp £5). 

The company claims that its 2019 seasonal range was responsible for delivering 45% of total category growth (IRI Grocery Outlets + Kantar Discounters, Xmas Confectionery, Value, Xmas 2019).