Nestlé Confectionery is partnering with online streaming service Now TV to launch an on-pack promotion featuring some of the nation’s most well-known confectionery brands.
The promotion will see Kitkat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles offer consumers the chance to win a one-month Now TV Entertainment Pass worth £7.99, with thousands of passes up for grabs over the next 12 weeks.
Promotional stock will be available from this month, and consumers can enter by going online and inputting a code found on the inside of a promotional wrappers. They will then find out instantly if they are a winner.
Nestle’s price-marked singles (2 for £1) and standard single packs will feature in the promotion, providing retailers with the flexibility to choose which packs are best for their stores.
Emily Barker, brand manager at Nestlé UK, said: “We have teamed up with Now TV to launch this really exciting promotion for our consumers. More and more people watch box sets on demand, and this promotion gives them the chance to watch their favourite shows for free for a whole month. This fantastic offer proved a smash hit last year and we are sure it will be hugely popular again this year.”