Nature’s Finest has announced a redesign of its premium fruit in juice pots. The new look packaging is being rolled out throughout 2017
The new design uses the same clear pot model which has been a core look for the brand for more than 12 years. The relaunched packs will feature brighter pack colours and real fruit imagery.
The brand’s 700g family packs will also feature different coloured lids to correspond with each fruit variety. The design tweaks have been made to increase the brand’s shelf presence and highlight its benefits.
Georgina Edmonds, marketing manager at Nature’s Finest, said: “The new designs really reflect the fun, family friendly nature that is Nature’s Finest. We wanted the re-design to better explain our core brand values, which is quite simply that we provide the finest fruit, made easy. During the trials we received positive consumer feedback, which is fundamental to the brand and its success ”
Nature’s Finest offers an extensive range of premium potted fruits including; tropical fruits, peach, mandarin and grapefruit. Available in a variety of sizes, all fruits are only packed in juice.