The three-strong Cadbury Nuttier range comprises peanut & almond, cranberry, peanut & almond and coconut & almond variants. The 40g impulse lines have an rrp of £1.19 and contain over 40% whole fruit and nuts.
Mondelez claims that they are one of the first products within the healthier bars segment to include milk chocolate.
Transparent packaging reveals a top layer of fruit and nut embedded into a bottom layer of Cadbury milk chocolate. Displays and POS will carry the slogan ‘There are two sides to every bar.’
Lyndsey Homer, brand manager for Cadbury Nuttier at Mondelēz International said: “As the nation’s favourite chocolate, Cadbury is in prime position to deliver growth for the healthier bars category [as defined by Nielsen], catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste.
“Not only do we know that the healthier bars category is very popular, but we’re confident Nuttier is one of our best tasting bars yet, performing exceptionally in testing.”
The new bars will be hitting shelves in January and should be ranged in the on-the-go section, near the front of store, or alongside other healthier snacking options to maximise impulse sales, states Mondelēz.