Cadbury Legends image

The Cadbury FC “Find a Legend, Win a Legend” on-pack promotion is back for 2021 with an extra competition exclusive to the convenience channel. 

Running across Cadbury Dairy Milk’s (CDM’s) full range of bars, bags and tablets, consumers will have the chance to unwrap a football legend’s shirt in-pack and join them for a VIP experience. As well as offering winners the opportunity to meet football legends Ian Wright, Robbie Fowler and Petr Cech, other prizes include: video messages from star players and vouchers to spend in participating football club shops: Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur. 

Running alongside the Cadbury Legends consumer promotion in February and March, convenience retailers will have the chance to win one of three exclusive stadium tours for them and a guest or one of ten £50 football club shop vouchers. Retailers can either purchase a case of any Cadbury product and visit or scan the QR code for their chance to win.

CDM brand manager Pippa Rodgers said: “We’re so excited that our Cadbury Legends are back for 2021 and we know that your shoppers will be too.”